The stresses of modern living drive more Americans to seek wellness activities, products and services to stave off the long-term effects of ageing and deteriorating health.
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Three out of four Americans admit they frequently feel negative physical or mental symptoms like stress, anxiety and fatigue, leading many to improve the condition of their minds and bodies.
According to a study by Wakefield Research, a market research firm based in Arlington, Virginia, USA, two out of three of 2,000 adults interviewed would rather curtail their social lives and limit outings for meals, drinks or concerts than cut their spending on health and wellness.
The Wakefield survey focussed on consumers buying into hyper wellness, which is based on preventative care involving oxygen, hydration, nourishment, cold, heat, light, movement, rest and connection.
Just over half of those spoken to (54 per cent) confirmed they already include preventative measures in their health routines, while 85 per cent said they were willing to try new wellness activities, products or services.
One in four confessed they could not last a week without suffering adverse mental and physical effects if they could not carry out their wellness regimes.
Who Is Hyper Wellness Fit For?
Two out of three believed investing in preventative care would save them money in the long term, while 83 per cent considered skimping on wellness spending would cost them more later in life.
So who takes part in hyper-wellness activities? On average, researchers found that consumers considered their health and well-being around 30 years old. Still, nearly half of those asked (47 per cent) accept ageing and illness are inevitable and cannot be prevented, just slowed.
One in four complained they could not easily participate in wellness programs due to lack of time, where they lived, lacked local facilities, or did not know how to get started.
The report was commissioned by hyper wellness business Restore.
“As part of our ongoing commitment to providing accessible proactive care methods to the nation, we wanted to better understand how consumers are viewing health and wellness and how they integrate it into their lives,” said Jim Donnelly, Restore’s CEO and co-founder.
“We not only learn those behaviours through the report, but also categorise those modalities and introduce hyper wellness as an extension and complement to the traditional healthcare industry. We are excited to continue this report and use it to ensure that we are providing the best, most effective experience to our members that reflects consumer trends.”
Hyper Wellness FAQ
What is hyper wellness?
Hyper wellness is a system that balances several disciplines and activities that improve health and mental well-being. The elements can include breathing, cold, diet and exercise.
What are health, well-being and wellness?
Health, well-being and wellness are related terms that are often interchangeable. Health does not only involve how your body feels but includes a person’s emotional and mental state. Well-being is how you consider your life, while wellness covers how you look after your mind and body.
Where can I find out more about wellness?
Many health services have wellness clinics and programs. Plenty of information is free and online. A recent Google check by media firm Gallop uncovered 1.9 academic articles on “wellbeing” and 2.7 million on “happiness” – many more than anyone could read in a lifetime.
Is wellness just a money-making opportunity?
Undoubtedly, many participants feel better from participating in a wellness activity, but most of the products and services are offered by private firms charging for their expertise. In America, the wellness industry is thriving and is slowly moving to Europe.
How does WEIRD research impact wellness?
Most market research involves college students not representative of the rest of the population. So WEIRD comes into play. WEIRD stands for Western, Educated, Industrialised, Rich and Democratic. Researchers actively avoid WEIRD interview subjects to get a broader and more accurate picture for their studies.
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